Training programme: Citizens on the Move 2024

Enclosed is a detailed description of the various course modules.

Module 1: Overview of citizen engagement methods and stakeholder analysis 

The training will offer an overview of different co-creation methods (such as visual surveys, group activities, digital tools, street experiments, etc.) and their pros and cons. In addition, a special focus will be placed on techniques to identify and map the objectives and challenges of citizens and other stakeholders, to ensure that the chosen co-creation methods are best suited to their desired outcomes. 

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Module 2: Site Visit

Day 1: Co-creation workshops

This module will deep dive into one of the citizen engagement methods outlined in the first module – co-creation workshops. Co-creation workshops can be an effective way to bring citizens and different stakeholders together to collaboratively develop a solution to a challenge, thus helping to increase the acceptance and adoption of the solution. Based on a design thinking methodology, you will learn techniques to elicit actionable ideas from citizens and shape project requirements, as well as facilitation tips and tricks to maintain a constructive and inclusive workshop.

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Day 2: Testing and evaluating urban mobility pilots

Pilot projects allow cities to test new mobility concepts, understand the public response and evaluate whether, how and where to scale the project further. However, the evaluation component often falls by the wayside. This module will focus on different tools to gain valuable and actionable in-depth insights from citizens and end-users in response to a pilot project. These insights can help to align the concept to the local context, identify the correct messaging and increase user adoption. An overview of design research ethnography tools including flash demos, interviews, user testing, observations, travel journals, etc. will be provided, together with hands-on experience to try these methods in the field.

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Module 3: Communicating with citizens about urban mobility

This module focuses on translating technical and administrative content and concepts into everyday language and stories that your target audience understands and can relate to.

Whether it’s raising awareness about an upcoming mobility change, educating people about sustainable mobility, or even inviting people to join your public workshop – finding the right way to communicate is critical to getting your message across and bringing people on board.

In this module, we will focus on your case study and hone the specific messages you would use to engage citizens and bring them into the conversation.

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Module 4: Behaviour change through nudging

What is nudging and is it an effective way to encourage people to take up more sustainable mobility habits? In this module, you will learn about nudging techniques and in what situations they are more or less effective to influence people’s behaviour. Through examples and hands-on exercises, you will learn how to apply nudging strategies for your own case study. After the module, you will have a chance to follow up with additional questions and feedback on your nudging ideas with the trainer.

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Module 5: Final presentations

 In the concluding session, each participant, including yourself, will showcase the citizen engagement strategy you have crafted for your respective case studies, a culmination of the insights gained throughout the initial four modules.