Module descriptions

Enclosed is a detailed description of the various course modules.

Module 1: Overview of citizen engagement methods and stakeholder analysis 
Online

The training will offer an overview of different co-creation methods (such as visual surveys, group activities, digital tools, street experiments, etc.) and their pros and cons. In addition, a special focus will be placed on techniques to identify and map the objectives and challenges of citizens and other stakeholders, to ensure that the chosen co-creation methods are best suited to their desired outcomes. 

Led by

Module 2: Co-creation workshops
Day 1 Rotterdam

This module will deep dive into one of the citizen engagement methods outlined in the first module – co-creation workshops. Co-creation workshops can be an effective way to bring citizens and different stakeholders together to collaboratively develop a solution to a challenge, thus helping to increase the acceptance and adoption of the solution. Based on a design thinking methodology, you will learn techniques to elicit actionable ideas from citizens and shape project requirements, as well as facilitation tips and tricks to maintain a constructive and inclusive workshop.

Led by

Module 3: Storytelling for Mobility
Day 2 Rotterdam 

 Effective storytelling is key to driving change in urban mobility. This interactive workshop equips European city professionals with the skills to communicate mobility innovations with clarity, impact, and emotion. Through hands-on exercises and real-world case studies, participants will learn to structure compelling narratives, simplify complex concepts, and tailor messages for key audiences—whether engaging policymakers, securing funding, or informing the public. Topics include storytelling psychology, effective structures, metaphors, and audience identification. The session concludes with a practical exercise, allowing attendees to refine and present their own stories with expert feedback. By the end, participants will have a strong foundation to turn mobility innovations into powerful stories that inspire action and transformation.

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Module 4: Testing and evaluating urban mobility pilots
Day 2 Rotterdam 

Pilot projects allow cities to test new mobility concepts, understand the public response and evaluate whether, how and where to scale the project further. However, the evaluation component often falls by the wayside. This module will focus on different tools to gain valuable and actionable in-depth insights from citizens and end-users in response to a pilot project. These insights can help to align the concept to the local context, identify the correct messaging and increase user adoption. An overview of design research ethnography tools including flash demos, interviews, user testing, observations, travel journals, etc. will be provided, together with hands-on experience to try these methods in the field.

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Module 5: Behaviour change through nudging
Online

What is nudging and is it an effective way to encourage people to take up more sustainable mobility habits? In this module, you will learn about nudging techniques and in what situations they are more or less effective to influence people’s behaviour. Through examples and hands-on exercises, you will learn how to apply nudging strategies for your own case study. After the module, you will have a chance to follow up with additional questions and feedback on your nudging ideas with the trainer.

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Final presentations
Online

 In the concluding session, each participant, including yourself, will showcase the citizen engagement strategy you have crafted for your respective case studies, a culmination of the insights gained throughout the initial four modules.